ZoomInfo is a sales intelligence provider which accelerates sales, marketing and recruiting efforts for your business by delivering company and contact details. In case you’re thinking of getting started with ZoomInfo for your company, make sure to get a handle on the pricing. Yet, whereas some websites make it transparent on their website, ZoomInfo’s pricing is more bespoke depending on your business’ requirements. What do ZoomInfo pricing include, what they include, and what to look for when selecting a plan?
Overview of ZoomInfo Pricing Plans
ZoomInfo generally offers three main pricing tiers:
- Professional
- Advanced
- Elite
Each plan comes with varying features, designed to cater to different business sizes and data needs.
1. Professional Plan
The Professional Plan is the entry-level tier and provides businesses with the fundamental tools to access contact and company information. It includes features like:
- Access to basic contact details, including emails and direct phone numbers.
- Company and professional search tools.
- Targeted prospect lists based on company criteria like size, location, and industry.
Pricing for the Professional plan typically starts at around $7,000 per year, depending on the number of licenses and data credits.
2. Advanced Plan
The Advanced Plan expands upon the Professional Plan by adding more in-depth data and functionality:
- Organization charts that map out the structure of companies.
- Intent data Add-Ons and Additional Services That shows when businesses are actively seeking services or products in your niche.
- Additional insights into companies, such as financials and funding rounds.
This plan generally costs between $15,000 and $20,000 per year, offering advanced data capabilities ideal for medium-to-large enterprises that want to engage in more targeted sales and marketing.
3. Elite Plan
The Elite Plan is ZoomInfo’s most comprehensive tier, giving businesses access to its entire suite of features. This plan includes:
- All features from the Professional and Advanced plans.
- More extensive data credits, allowing for a higher volume of queries and contact lookups.
- Custom reports, advanced analytics, and integration with more CRM platforms and marketing tools.
Prices for the Elite Plan often exceed $30,000 per year, depending on the level of customization, number of users, and the data needs of the organization.
Key Features Included in ZoomInfo Plans
Regardless of the pricing tier, ZoomInfo provides access to several key features designed to streamline sales and marketing efforts:
- Contact & Company Information: ZoomInfo delivers verified contact data, including phone numbers and email addresses, for millions of professionals.
- Advanced Search: Search for companies and professionals using specific filters such as job title, location, industry, and revenue, among others.
- Intent Data: ZoomInfo’s intent data allows businesses to see which companies are currently looking for services and products similar to theirs, helping them target potential leads.
- CRM Integration: ZoomInfo integrates with popular CRM systems such as Salesforce, HubSpot, and Microsoft Dynamics, enabling seamless data transfer.
- Data Enrichment: Users can enrich their existing databases with up-to-date information from ZoomInfo, filling in missing details or refreshing outdated contacts.
Add-Ons and Additional Services
ZoomInfo also provides various add-on services that can be purchased separately, enhancing its core plans:
- Global Data: For companies seeking data from outside North America, ZoomInfo offers global data packages for expanded reach.
- Engage: An email automation tool that enables sales teams to automate outreach campaigns and track engagement directly through ZoomInfo’s platform.
- Chorus Integration: For businesses wanting to enhance their sales conversations, ZoomInfo integrates with Chorus, a sales call recording and analysis tool.
Pricing Factors
Several factors influence ZoomInfo’s pricing for each business, which is why the company doesn’t offer a fixed rate for its plans:
- Number of users: The more users you have, the higher the cost.
- Data credits: The number of contacts and queries a company uses each month affects the overall pricing.
- Additional features: Add-ons such as intent data, email automation tools, and global data increase the subscription cost.
Free Trial and Demos
ZoomInfo typically offers a free trial or demo for potential clients to test out the platform’s features before committing. This allows businesses to gauge if the tool suits their specific needs without fully investing upfront.
Conclusion: Is ZoomInfo Worth It?
ZoomInfo’s pricing may be prohibitive, but if your company relies heavily on B2B sales, marketing or talent acquisition, its data quality and set of features are worth the price. From contact info, intent to easy integration with CRM, ZoomInfo empowers sales reps to generate more leads and simplify workflows.
It will all come down to what is appropriate based on your business size, lead generation goals and level of customization you desire. ZoomInfo’s powerful analytics and live data visualizations are especially useful for enterprises that want to grow.
To make it happen, you can easily connect with ZoomInfo’s sales team for a custom quote according to your specific needs.
