Today in a move that will make waves for the print-on-demand sector, Printful and Printify, the two leading custom printing companies, have announced a merger. The Latvian-born and headquartered companies with a global footprint are now joining forces to expand their operational efficiencies, reach and product portfolio, offering an all-round advantage in the competitive print-on-demand market.
A Strategic Move Toward Efficiency and Expansion
Printful and Printify are defining this alliance as a strategy to bring more economies of scale and reduce friction. Collectively, they’re saying, they’ll be able to better manage the challenges that the on-demand manufacturing industry will confront, especially as European startups find themselves struggling to raise money in the long run. Together, Printful and Printify serve “hundreds of thousands” of customers around the world, ranging from individual designers to corporations that want branded merchandise.
Both brands will still continue to trade under their current labels, but there will be a new company name very soon. Each company’s CEO will stay with the new company and oversee a new management team dedicated to streamlining processes and developing new ways to serve varied customer segments.
Layoffs on the Horizon?
Printful and Printify’s shared assets open up exciting possibilities for their customers. The firms aim to reach new customers across a diverse spectrum of businesses — from small businesses to Fortune 500 companies seeking to increase brand recognition through customized apparel. Though they’ve not shared any hard numbers, Printful currently ships more than a million orders per month and Printify claims to have shipped more than 60 million orders since they started about 10 years ago.
A Promising Future for Printful and Printify Users
Printful and Printify’s shared assets open up exciting possibilities for their customers. The firms aim to reach new customers across a diverse spectrum of businesses — from small businesses to Fortune 500 companies seeking to increase brand recognition through customized apparel. Though they’ve not shared any hard numbers, Printful currently ships more than a million orders per month and Printify claims to have shipped more than 60 million orders since they started about 10 years ago.
Investor Backing and Regulatory Approval
The merger has strong support from major investors and has passed all regulatory scrutiny. Printful (founded in 2013) has secured $130 million in private equity funding, and Printify (launched in 2015) has secured more than $54 million in venture funding including index ventures.
Industry Implications: Will Prices Go Up?
Consolidation in industries like print-on-demand often leads to concerns about reduced competition and higher prices for consumers. Some experts suggest that Printful and Printify could use their combined strength to adjust pricing, although the companies have emphasized their commitment to innovation and expanded product choices. Whether this will translate into higher prices or increased value for customers remains to be seen.
Looking Ahead: Building a Stronger Print-On-Demand Ecosystem
Printful and Printify’s merger marks a significant step forward in the print-on-demand industry, offering the potential for enhanced services, expanded market reach, and innovative product offerings. As the combined company moves forward, the industry will be watching closely to see how it navigates this new chapter — and whether it will deliver on its promises of more choices and growth opportunities for customers.
The Printful-Printify merger promises a new era for custom printing, reshaping the landscape of on-demand manufacturing and setting a new standard for customer-focused innovation in the space.