One reason companies grow is personalized marketing. Other factors that support their growth include ensuring the platform meets your business needs, including financial plans, company requirements, and long-term goals. This is where Klaviyo enters the picture. An email marketing and SMS automation platform helps businesses reach their goals.
Before using this platform, you should understand Klaviyo’s pricing. The cost changes based on how many texts you send and how many contacts you have. Once you understand their pricing system, you can avoid wasting money on plans that don’t fit your business needs.
Let’s explore the details:
1. Free Plan
Klaviyo offers a free plan for small businesses to test the platform’s basic features.
Email: Up to 500 contacts with a limit of sending 5,000 emails monthly.
SMS: Up to 150 SMS/MMS credits.
This plan provides access to core features such as email templates, segmentation, and basic reporting. However, some advanced features are limited, making it the best choice for small businesses.
2. Email Plan
The Email Plan is Klaviyo’s most common pricing tier, perfect for businesses focused solely on email marketing.
Pricing starts at $20/month for up to 500 contacts.
As your email list grows, the pricing increases incrementally. For example:
1,000 contacts: $30/month
5,000 contacts: $100/month
10,000 contacts: $150/month
This plan has advanced features, including automated email workflows and A/B testing. It also connects with e-commerce platforms like Shopify, WooCommerce, and BigCommerce.
3. Email & SMS Plan
This would suit your business if you want to combine email and SMS marketing.
Starts at $35/month for 500 email contacts and 150 SMS credits.
Pricing increases as you scale your contacts and SMS usage. For example:
1,000 email contacts/300 SMS credits: $45/month
5,000 email contacts/3,000 SMS credits: $115/month
10,000 email contacts/5,000 SMS credits: $165/month
This plan lets you use SMS features like two-way conversations and SMS automation. These tools can be very effective for engaging with customers.
4. SMS-Only Plan
If you want to use Klaviyo for SMS marketing, opt for the SMS-Only Plan. Pricing is based on the number of messages you send.
Pricing starts at $5/month for 150 SMS credits.
Costs increase as you send more messages. For instance:
500 SMS credits are free of cost
1,250 SMS credits: $0.001 price per SMS
This plan includes all SMS features, including list segmentation, triggered messages, and performance tracking.
Additional Costs to Consider
Essential to note is that Klaviyo’s pricing is pay-as-you-grow. So, as your business grows, your monthly costs will increase based on your contact list and SMS usage. Klaviyo charges extra for additional credits. If you go over the SMS credits in your plan, your price will go up. The same applies to add-ons like consulting services, template design, or advanced integrations. Choosing these will raise the cost of your plan.
Overage fees: If you exceed the number of SMS credits in your plan, Klaviyo will charge for additional credits.
Add-ons: You may also need to budget for add-ons such as consulting services, template design, or advanced integrations.
Is Klaviyo Worth the Price?
Klaviyo has a flexible pricing structure and valuable features, making it an excellent choice for businesses that value personalized marketing. Although it may cost more than other options, the price increases with more extensive contacts and more features. However, the platform’s abilities justify the higher cost. The free plan is a good way for small businesses or startups to try things out. Growing companies can use the Email and SMS Plan to combine channels for better engagement.
Klaviyo’s transparent pricing makes it easy to budget for your needs using powerful email and SMS automation tools. Visit their website to explore your options and sign up.