ActiveCampaign is one of the most popular marketing automation platforms, as it offers a range of features from email marketing to CRM tools and sales automation. One thing that businesses should keep in mind when choosing ActiveCampaign is how different its pricing is depending on the size of contacts in your company’s email list. Understanding its plans, pricing, and features will help you determine which is best for your business without having to overpay.
To help with your decision, read through this article that breaks down ActiveCampaign’s pricing structure and plan features.
Overview of ActiveCampaign Pricing Plans
ActiveCampaign has four primary pricing tiers: Starter, Plus, Professional, and Enterprise. The price of each plan is based on the size of your email list, which can greatly affect your monthly fee. The pricing begins at $15 per month but may go up based on the quantity of contacts you possess.
1. Starter Plan
The Starter plan is the most affordable option and is ideal for small businesses that need basic email marketing features.
Pricing:
- Starts at $15/month for 1,000 contacts.
- Increases with additional contacts (e.g., $149/month for 10,000 contacts).
Features Included in the Lite Plan:
- Email marketing
- Marketing automation
- Newsletter creation and delivery
- Unlimited email sends
- Email support
- Access to 800+ integrations
- Basic reporting and analytics
2. Plus Plan
The Plus plan builds on the Starter plan by adding more advanced features, including CRM capabilities and SMS marketing, making it an excellent option for growing businesses.
Pricing:
- Starts at $49/month for 1,000 contacts.
- For 10,000 contacts, the cost is around $189/month.
Features Included in the Plus Plan:
- Everything in the Starter plan
- CRM with sales automation
- SMS marketing
- Lead scoring
- Custom user permissions
- Landing pages
- Facebook Custom Audiences integration
- Advanced Reporting
3. Professional Plan
The Professional plan is designed for mid-sized to large businesses that need advanced automation, deeper personalization, and enhanced reporting tools.
Pricing:
- Starts at $79/month for 1,000 contacts.
- For 10,000 contacts, it costs around $375/month.
Features Included in the Professional Plan:
- Everything in the Plus plan
- Predictive sending and content (AI-driven personalization)
- Conversion reporting
- Site messaging
- Split automation testing
- Attribution tracking
- Advanced performance reporting
- One-on-one onboarding sessions
4. Enterprise Plan
The Enterprise plan is the top-tier option created for large organizations or enterprises that require custom solutions, a high level of support, and advanced customization options.
Pricing:
- Starts at $145/month for 1,000 contacts.
- For 10,000 contacts, the cost is approximately $589/month.
Features Included in the Enterprise Plan:
- Everything in the Professional plan
- Custom reporting
- Custom domain
- Dedicated account representative
- Free design services
- Custom mail server domain
- Uptime SLA (Service Level Agreement)
- Unlimited users
- Phone support
Choosing the Right ActiveCampaign Plan for Your Business
- Small businesses or startups: The Starter plan is ideal for those who want essential email marketing and automation without advanced CRM or sales features. It’s affordable and offers all the vital tools.
- Growing businesses: If you want to automate marketing and sales workflows, the Plus plan is a great fit. It includes CRM, SMS marketing, and lead scoring to help you streamline operations.
- Mid-sized companies: The Pro plan offers advanced features like predictive content and detailed reporting, making it suitable for businesses that want to optimize their customer journeys and marketing strategies.
- Large enterprises: The Enterprise plan is best if you need custom solutions, dedicated support, advanced features like custom mail servers, and unlimited users. It’s tailored for businesses with complex requirements and large customer bases.
Ultimately, ActiveCampaign plans depend on the kind of business you are a part of and its size. Each plan fits your budget and goals, no matter how small or big your business is and whether you’re looking for essential email marketing or full marketing automation and CRM capabilities.
Click here and enter the number of contacts on your email list to determine its pricing and features included.